Sustainability strategy Hero
RESPONSIBLE REIMA

CSR strategy and goals

It all starts with our purpose: we champion an active childhood to raise a generation ready for the world to come. Our purpose is at the heart of our sustainability strategy, which ensures our broader mission and sustainability strategy are always aligned.

Our sustainability strategy can be illustrated as a pyramid. The three corners – sustainable product, responsible supply chain, and commitment to all stakeholders – form the foundations of our day-to-day sustainability work.

Sustainability triangle

Sustainable product: Reima lasts from one child to another

For us, a sustainable product is one that lasts from one child to another. Uncompromised quality is the core of our business, and our gear is both durable and made in classic designs. Our products are safe to use: we have strict standards for both chemical and physical safety. We invest in sustainable materials: organic, recycled and responsibly sourced fibers. We prolong to lifecycle of our products with second-hand and repair initiatives, and make monomaterial products for easy recycling.

Read more about product sustainability
Read more about material sustainability

Main goals for 2023

  • 50% recycled origin synthetics (Reima brand)
    Status: In our 2022 collections, 79% of Reima apparel synthetic main materials contain at least 50% recycled fibers. Starting from AW 2022, all the synthetic insulation used in Reima apparel is 100% recycled.

  • 100% certified organic cotton
    Status: In our 2022 collections, 97% of the cotton used in Reima brand apparel is certified organic. By 2023, we aim to use 100% organic cotton for both Reima and Lassie brand apparel.

  • 75% bluesign approved materials in outdoor styles (Reima brand)
    Status: In our 2022 collections, 55% of Reima apparel main materials are bluesign® approved – as well as a large number of lining fabrics and insulation.

Responsibile supply chain: Transparency and compliance in focus

We are committed to respecting human rights throughout our operations and supply chain. Our Supplier Code of Conduct is based on internationally recognized standards on human and labour rights. To ensure social compliance, our suppliers are third-party audited – mostly by amfori BSCI – and we also conduct our own audits. In the interest of transparency, our tier 1 and tier 2 suppliers lists are public. We work towards a more responsible and climate friendly supply chain together with our partners.

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See our suppliers

Main goals for 2023

  • 100% of finished goods suppliers audited for social compliance
    Status: In 2022, 100% of finished goods suppliers in risk countries have up-to-date audits. We continue working with our suppliers in order to support their improvement.

  • 100% fabric traceability
    Status: Our material supplier list is publicly available since September 2021. It includes the factories making at least 95% of fabrics used in our apparel.

  • 100% sustainable shipping packaging
    Status: Starting from SS23, we require our suppliers to use recycled cardboard in shipping boxes and recycled plastic in polybags. Already at least 50% of shipping boxes are made of recycled cardboard.

Commitment to all stakeholders: Collaboration and ethical business practices in order to make an impact

We believe that responsible companies share a fundamental commitment to all stakeholders: customers, business partners, communities, shareholders and – one of the most important stakeholder groups – our employees. We are committed to conducting business in an honest and ethical manner, and to creating value for all our stakeholders and to the wider community. We collaborate with a variety of organizations to make a positive difference, and we take care of our planet for future generations.

Read more about our partners

Main goals for 2023

  • Climate-neutral own operations and commitment to Science Based Targets
    Status: Our own operations have been climate-neutral since 2020 through a carefully selected offsetting scheme. In 2022, we committed to Science Based Targets for emission reductions.

  • Employee engagement >80%
    Status: We measure employee wellbeing and satisfaction with biannual surveys. In 2021, we reached the engagement rate of 78%.

  • 100% of staff completed online anti-corruption training
    Status: Approximately 77% of staff have completed the training which was published at the end of 2020.