Our culture & values

We'll make it together.

There’s no Reima success story without our personnel. Our dynamic and international team of experts works together towards our shared purpose: championing an active childhood through our world-class products and services.

Reima's culture is shaped by our shared values.

Our core values

Courage: We are bold and dare to go out of our comfort zones. We challenge, learn and share.

Excellence: We passionately aim for our best and go the last mile.

Integrity: We are reliable – our quality and responsibility are based on honesty and transparency.

Collaboration: We help others to succeed, internally and externally – we nourish a global culture, proactive thinking, sharing and working together.

Joy: We find it every day – our attitude makes the difference.

Our leadership principles

Our managers have key role in leading by example and engaging everyone in Reima’s mission.

Our leadership principles can be crystallized into three words:

  • Drive
    We take responsibility and ownership. We aim high and help our team deliver results. We prioritize and focus on the essential.

  • Inspire
    We show a true can-do attitude. We set a clear direction and lead by example. We collaborate, share knowledge, and celebrate successes.

  • Trust
    We empower and build trust. We care and show empathy. We are honest and transparent, and happy to give and receive feedback.