Innovations
Just like kids love playing, we’ve always relished a challenge. Product excellence and innovations have always been at the heart of our success.
The philosophy behind our innovations is simple: to give every kid an active childhood and help families to make most of their time with kids. Whether it’s about comfortable wind- and rainproof coatings, clothes that repeal insects or innovative digital services, we think of every last detail.
As a global leader of kids’ outdoor clothes, we’re passionate about innovating, doing clothes differently and working determinedly towards a sustainable clothing industry.
Product innovations
ReimaTec
We introduced ReimaTec in 1995 and soon that name became a synonym for quality outdoor clothing. ReimaTec is a durable and non-toxic coating that we use in almost all our outdoor clothes. It keeps kids dry and comfortable all day long in any type of weather. A non-toxic DWR (durable water repellency) finish on the surface ReimaTec fabrics repels water and dirt, so there’s less laundry: very often you can just wipe the garment clean.
SunProof
In summer, active children want to play outside as much as they can and thus need protection from the sun's scorching rays. In 2011, we launched the first Reima SunProof apparel. The range quickly grew to cover everything from hats and sunglasses to swimwear and footwear, from babies to teenagers. Thanks to the high UPF, you can stay in the sun up to 50 times longer without burning your skin. This not only liberates kids and parents to relax and enjoy summer but also reduces the need for sunscreen lotions, thus cutting the amount of chemicals that end up in waterways.
BugProof
The Reima BugProof collection stops bugs in their tracks and keeps kids safe from nasty nippers and harsh chemicals. The active agent in the BugProof finish is plant-based repellent geraniol. It repels ticks, mosquitoes, and several other insects, letting kids explore nature bite-free. What's best, the finish withstands laundering very well, so that even after 50 washes the protection is still at an excellent level! With clothes, hats, and socks, the BugProof collection offers tip-to-toe protection against creepy crawlies .
Xylitol Cool
Reima introduced the smooth, elastic Xylitol Cool fabric for kids with the hottest times of summer in mind. The innovative Reima Xylitol Cool finish absorbs heat when the skin sweats, helping keep kids cool and fresh during summer activities. Xylitol Cool gets its name and its cooling effect from xylitol, which is a naturally-occurring sweetener found in certain fruits, vegetables and plants. The completely safe and non-toxic finish lasts for at least 20 washes.
Service innovations
Reima Baby Box
Inspired by Finland’s famous Baby Box tradition, Reima Baby Box provides all the essential wear a baby will need during the first six months. The box includes more than ten pieces of premium baby items in gender-neutral, Nordic design. All items are made with no harmful chemicals and designed to make life with a baby easier and smoother.
Reima App
Reima App is the ultimate kidswear app for busy parents. The award-winning app was first launched with the title Reima Weather: the service provides dressing tips for local weather conditions and makes sure that kids are always prepared, whatever the weather. In the new Reima App, weather-based dressing tips are combined with effortless shopping, superb customer benefits, and personalized product recommendations. The app also gives families inspiration on fun things to do outside.
