Innovations
Just like kids love playing, we’ve always relished a challenge. Product excellence and innovations have always been at the heart of our success.
The philosophy behind our innovations is simple: to give every kid an active childhood and help families make most of their time with kids. Whether it’s about comfortable wind- and rainproof coatings, clothes that repel insects, or innovative digital services, we think of every last detail.
As a global leader of kids’ outdoor clothes, we’re passionate about improving our performance and working determinedly towards a more sustainable clothing industry.
Product innovations
ReimaTec
We introduced ReimaTec in 1995, and soon that name became a synonym for quality outdoor clothing. ReimaTec is a durable and non-toxic waterproof and breathable coating that we use in almost all our outdoor clothes. It keeps kids dry and comfortable all day long in any type of weather. A safe DWR (durable water repellency) finish on the surface of ReimaTec fabrics repels water and dirt, so there’s less laundry: very often you can just wipe the garment clean.
SunProof
In summer, active children want to play outside as much as they can and thus need protection from the sun's scorching rays. In 2011, we launched the first Reima SunProof apparel. The range quickly grew to cover everything from hats and sunglasses to swimwear and footwear, from babies to teenagers. Thanks to the high UPF, kids can stay in the sun up to 50 times longer without burning their skin. This not only liberates families to relax and enjoy summer but also reduces the need for sunscreen lotions, thus cutting the amount of chemicals that end up in waterways.
BugProof
The Reima BugProof collection stops bugs in their tracks and keeps kids safe from nasty nippers while diminishing the need for harsh chemicals. The active agent in the BugProof finish repels ticks and mosquitoes, helping kids explore nature bite-free. What's best, the finish withstands laundering very well, so that even after 50 washes the protection is still at an excellent level. With clothes, hats, and socks, the BugProof collection offers tip-to-toe protection against creepy crawlies .
Xylitol Cool
Reima introduced the smooth, elastic Xylitol Cool fabric for kids with the hottest times of summer in mind. The innovative Reima Xylitol Cool finish absorbs heat when the skin sweats, helping keep kids cool and fresh during summer activities. Xylitol Cool gets its cooling effect from xylitol, which is a naturally-occurring sweetener found in certain fruits, vegetables and plants. The finish is safe for children and lasts for at least 20 washes.
Service innovations
Reima Baby Box
Inspired by Finland’s famous Baby Box tradition, Reima Baby Box provides all the essential wear a baby will need during the first six months. The box includes more than ten pieces of premium baby items in gender-neutral, Nordic design. All items are safe for babies and designed to make life with a baby easier and smoother.
Reima App
Reima App is the ultimate kidswear app for busy parents. The award-winning app was first launched with the title Reima Weather: the service provides dressing tips for local weather conditions and helps ensure kids are always prepared, whatever the weather. In the new Reima App, weather-based dressing tips are combined with effortless shopping - also second hand -, superb membership benefits, and personalized product recommendations. The app also gives families inspiration on fun things to do outside.
