The production and processing of materials comprise the majority of our environmental impact – and that’s why the choice of materials is crucial to reducing it.
In recent years, we have made a remarkable shift towards more sustainable materials in all our collections – and we’re constantly looking for even more environmentally friendly alternatives. The material information on this page concerns all our product groups and both Reima and Lassie branded products, unless otherwise mentioned.
We use recycled origin materials for a smaller carbon footprint.
Polyester is a durable and versatile material that we use especially in outerwear. It makes up a majority of our total material consumption (approximately 75% of consumption by weight in 2021).
Recycled polyester – often made of used PET bottles – has a significantly smaller carbon footprint than virgin polyester. And because we use a lot of polyester, switching to recycled polyester makes a big impact for us. That’s why we are working hard to increase the share of recycled polyester in every collection.
In addition to recycled polyester, we use recycled polyamide. Other synthetic fibers such as elastane and acrylic each account for less than 0.5% of our total material consumption.
Most of our recycled origin fabrics are GRS (Global Recycled Standard) certified, in order to verify the origins of the raw material and to ensure responsible material production. A growing share of our synthetic fabrics are also bluesign® approved, which means the materials have been produced and processed following the strictest criteria for chemical management.
In Reima brand 2022 apparel collections, already 80% of outdoor styles contain recycled materials. Our goal is to increase this to 100% by 2025. We have also set targets for our Lassie brand and aim to have 50% of Lassie apparel styles containing recycled materials by 2025. Starting from our autumn/winter 2022 collection, all the synthetic insulation used in Reima brand apparel is 100% recycled and bluesign® approved.
We use organic cotton as it saves water and energy – and is free from toxic chemicals.
With natural fibers, such as cotton, we prefer organic. The farming of organic cotton uses less water and energy than the production of conventional cotton. It is also free from toxic chemicals – helping to sustain the health of soils, ecosystems, and people.
We use cotton in our softwear products and accessories. Some of our shoe styles also contain cotton in the lining material. In 2021, cotton accounted for approximately 3% of our total material usage by weight.
Our goal is that by 2023, all the cotton used in our apparel is certified organic – and for Reima brand, also GOTS (Global Organic Textile Standard) certified. GOTS ensures not only organic farming, but also that the whole textile supply chain – from field to fashion – meets strict environmental and social criteria. In our 2022 collections, already 97% of the cotton used in Reima brand apparel is certified organic.
The wool, down and leather in our products is always responsibly sourced.
Kids love animals, so it only makes sense that we should also protect them from harm. We never use real fur, and we only use animal origin materials from responsible sources.
RESPONSIBLE DOWN STANDARD (RDS)
Down has unmatched insulation capacity, which is why we still use it in our most heavy-duty winter gear. All the down we use is Responsible Down Standard (RDS) certified, to ensure the humane treatment of ducks and geese. RDS also ensures that all down is the byproduct of food production, so there are no additional environmental impacts from it.
RESPONSIBLE WOOL STANDARD (RWS)
We only use mulesing-free wool, and we are also increasingly using Responsible Wool Standard (RWS) certified wool – to ensure the welfare of the sheep as well as the land they graze on. Our goal is to only use RWS certified wool in Reima brand apparel by 2023.
We only use real leather in our footwear when it is functionally the best choice for the style. We don't use leather in our apparel styles. Any leather we use is certified to be a by-product of food production, and treated and dyed in an environmentally friendly manner.
Share of sustainable materials in our collections
In recent years, we have made a remarkable shift towards more sustainable materials. The share of sustainable styles in Reima brand apparel collections has risen from 23% in 2020 to 80% in 2022.
We define a style as sustainable if it fulfills one or more of the following criteria: its main fabric is bluesign® approved or made of recycled synthetics (min. 40% recycled content until AW22, and min 50% after that), or its cotton is 100% organic or wool RWS certified. We also include the monomaterial outdoor styles that are designed for easy recycling.
It is good to understand that there are several different ways material sustainability can be reported. Our reported sustainability progress focuses on the share of styles because it demonstrates the breadth of sustainability choices made at the design stage of our collections. Additionally, in our reporting we focus on main fabrics because every piece of apparel has a main fabric, so they are comparable across seasons and categories. Internally we also have targets for sustainable wadding and lining materials, and they play an important role as we shift our overall material consumption towards more sustainable materials.