Reima is a world-leading kids' activewear brand from Finland
Reima’s mission is to gear up the next generation of happy, active kids, preparing them for the world to come. Reima offers a wide range of clothing, footwear and accessories suitable for all seasons and climates for kids aged 0 to 12 years.
Founded in Finland in 1944, Reima employs around 400 people, and Reima’s products are available in around 50 countries across the world. In 2022, Reima’s net sales were €154 million.
Our story
Reima’s story begins in 1944 in the small town of Kankaanpää, Finland. We started our business by repurposing old army uniforms to create safe, functional and comfortable clothing for the entire family. And we’ve never stopped researching and developing our ideas since.
Our innovations
We believe that small ideas can have a big impact. This is why, for over 75 years, we’ve had our hearts set on one thing: to create clothes and services that let kids live curiously, whatever the weather.
Our purpose
We champion an active childhood to raise a generation ready for the world to come. We are dedicated to making the world’s most durable, functional, comfortable, easy-care activewear for kids – clothes that allow kids to move freely and learn by doing.