Robert Berglund to start as Reima’s CFO

Robert Berglund has been appointed the Chief Financial Officer of Reima, a leading global kids’ activewear company. He is currently the CFO of Musti Group where he has worked since 2017, before which he worked as the CFO of Orthex Group.

“Robert has wide financial experience, a great track record of successful financing arrangements and an extensive background in branded goods, retail and e-commerce business. I am sure he will be an excellent addition to our team in driving growth, particularly in digital, which generates already 60% of our revenue and is the focus of Reima’s strategy”, says Elina Björklund, CEO of Reima.

“I am excited to join Reima and participate in building the brand on a global scale. Already 85% of Reima’s revenue come from outside Finland and the company is in an exciting phase, strengthening its presence across Europe and in new markets in Asia and North America”, Robert Berglund says

Robert holds a M.Sc. in Economics from the Hanken School of Economics in Helsinki, Finland and has also an authorised public accountant exam. He will start at Reima by October 2021, at the latest.