Reima Repair: Reima introduces in-app Repair services with partner Menddie

Reima's existing program Reima Rescue has a new feature: in addition to reselling your much-loved gear, you can also repair it! All through the Reima App.

The Reima Repair service has been implemented in cooperation with the Finnish Menddie - repair and care service platform. Using the service is easy and fast. Repairs are done through Menddie's trusted service providers, and the digital service platform guarantees a seamless and fast service for the customer, even directly from the sofa at home.

Why Repair services?

For Reima, durability is at the core of sustainability: the longer you keep clothing in use, the more you save resources. But sometimes accidents happen when kids really put their outerwear to the test. That's why Reima also wants to help parents repair their kids' used gear for more adventures to come.

“Reima’s number one priority is to build a better tomorrow for our children. Instead of contributing to the problem of overconsumption, we can be part of the solution by producing as durable clothing as possible, and by lengthening its life by mending it. To make it easy for parents, we wanted to cooperate with Menddie. They have a solid expertise in mending services, and it’s our intention to develop future services together, to benefit our customer families,” says Johanna Sarviharju, Chief Experience Officer at Reima.

"Using Menddie's platform, brands can easily and quickly implement repair services and thus create added value for their own customers," says Riikka Olli, CEO of Menddie.

"We are very excited about the cooperation with Reima," Olli continues, "as we believe that introducing care&repair services as part of the brand's customer experience is a great way to bring the services closer to the consumer, and we want to enable this development in the future."

Briefly about Reima

Reima is a globally leading kids' activewear brand. Founded in Finland in 1944, Reima employs more than 400 people. The company’s turnover was €147 million in 2021. Reima’s products and Finnish Baby Box solutions are available in over 50 countries. Reima’s mission is to gear up the next generation of happy, active kids, preparing them for the world to come. Our design principles are innovation, functionality, safety, and fresh Finnish design. The clothing is approved by the world’s toughest testers: children. Read more at

Briefly about Menddie is an online marketplace for clothing care&repair. The Menddie platform has a trusted network of service providers that serve customers from small repair and mending needs to more challenging alteration. We handle shipments conveniently with the help of our logistics partners, which means your clothes go to the menders right where you are. By bringing care&repair services into the digital age, we are enabling more sustainable ways to consume fashion.