Reima continued its steady growth and determined sustainability efforts in 2025
In 2025, Reima Group’s net sales increased by 2% compared to the previous year, reaching EUR 86.0 million (2024: EUR 84.1 million). Revenue developed most strongly in North America, where sales through Reima’s own online store grew by 31%. Europe remained Reima’s largest market area. At the same time, Reima continued to advance toward its climate targets: the company’s total emissions have decreased by more than 50% compared to the 2021 baseline.
In its 2025 Sustainability Report, Reima highlights significant progress in areas such as sustainable materials, responsible supply chains, and employee well-being. Several of the goals set out in the company’s 2023–2026 sustainability strategy has already been achieved ahead of schedule. These achievements demonstrate Reima’s long-term commitment to responsible business practices and value creation for its stakeholders.
Determined climate action and circular economy efforts
In 2025, Reima further increased the share of more sustainable materials in both apparel and footwear. More than 95% of apparel styles now include recycled materials, and the share of footwear styles rose to 46%, approaching the 2026 target. All cotton used in apparel and accessories is now either 100% organically grown or recycled. The company also significantly increased the number of bluesign® products, improving chemical safety and environmental protection.
Reima’s climate efforts progressed as planned. Compared to the 2021 baseline defined by the Science Based Targets initiative (SBTi), emissions from Reima’s own operations decreased by 50%, while total emissions fell by 58%. At the beginning of the year, Reima strengthened its climate ambitions by committing to the SBTi Net Zero Standard. Achieving the Net Zero target requires a 90% reduction in emissions by 2050, and Reima continues to develop its operations to reach this goal.
Progress in the circular economy also continued at a strong pace. The Reima Second Hand online store expanded to the German and Austrian markets, and seven pop-up stores were piloted in Reima’s own physical stores in Finland. During the year, more than one thousand pre-owned products were sold in total. According to a consumer survey conducted in the Nordic countries, the reuse rate of Reima outerwear remained above 80%, reinforcing the durability and longevity of the products.
Sustainability achievements together with stakeholders
Other significant sustainability achievements during the year included advancing diversity, equity, and inclusion (DEI). As many as 97% of employees completed DEI training, clearly exceeding the company’s 80% target. Employee engagement and customer satisfaction both remained at a high level. Customers’ Net Promoter Score (NPS) stayed above 70, indicating strong satisfaction among families with both Reima’s products and services.
All of Reima’s direct suppliers (Tier 1) successfully passed social responsibility audits. Participation in the UN Global Compact’s Business and Human Rights Accelerator program supported Reima’s supply chain due diligence processes and actions toward fair wages in the global supply chain.
In 2025, Reima also advanced its mission to support active childhood by launching the Reclaim Childhood commitment together with UNICEF Finland, Suomen Latu - the Outdoor Association of Finland, the Finnish Olympic Committee, and the We Foundation. The aim is to safeguard every child’s right to an active childhood, outdoor activities, and free play.
You can read more about Reima’s year 2025 and its sustainability work in the Sustainability Report published on the company website.
The financial figures presented in this release are based on the Reima Group’s IFRS financial statements for the financial year 1st January–31st December 2025. The Group’s parent company is Reima Group Holding Oy, which owns Reima Group Oy and its subsidiary Reima Europe Oy.