Reima still on track with its responsibility work in 2023
Reima Group's total emissions for 2023 decreased clearly because of leaving Russia. Product design and production developed in an even more responsible direction, and Reima is making determined progress towards its climate goals.
The departure from Russia reduced Reima's total emissions and was also reflected in the Group's sales figures. Growth in international markets continued: net sales outside Russia grew by 9 percent compared to the previous year. Without Russia, Reima Group's net sales in 2023 decreased significantly and totaled EUR 91.1 million (2022: EUR 153.8 million).
Reima's emission reduction targets were approved by the Science Based Targets initiative in early 2023, and the reduction targets were aligned with a warming target of less than 1.5 degrees in accordance with the Paris Agreement. In 2023, emissions from Reima's own operations (Scope 1 and 2) decreased by 44% compared to the baseline year of 2021 and product-specific emissions from the entire production chain decreased by 9%. Total emissions decreased by a total of 51%.
Employees and customers are satisfied
Reima's products are sold in almost 50 countries around the world. In 2023, the net promotor score (NPS), which measures Reima consumer satisfaction internationally, was very high, 79, which is another indication of families’ satisfaction with both Reima’s products and service.
Employee satisfaction (4.5/5) and commitment (81%) both remained at an excellent level during the year. Reima defined its Diversity, Equity and Inclusion principles and incorporated them into the company's operations. These principles, as well as anti-corruption measures, were included in the company's internal personnel training, which is mandatory for everyone.
All suppliers who manufactured Reima goods in 2023 have undergone environmental and human rights audits. In this way, Reima continued the 100% coverage achieved in 2022 in its audits of Tier 1 factories.
Material choices have the biggest impact
The environmental impact of clothing companies is mainly due to the production of new products. In clothing production, materials cause the biggest emissions, so smart material choices can also help companies reduce their footprint most effectively. In 2023, Reima succeeded in increasing the share of models made from recycled and organic materials in its collections further (2023: 92% vs. 2022: 80%).
Another important indicator shows progress: in the amount of polyester used in Reima products, recycled fiber surpassed virgin for the first time. In 2023, recycled polyester accounted for 38% of all fiber and virgin for 30%. Similarly, the share of organic cotton in all cotton used in Reima's products has risen further, reaching 91 per cent. Progress has also been made in footwear material choices: of the 2024 shoe models designed in 2023, already 39% contain recycled materials.
Actions for children's future
Promoting the circular economy of textiles is one of Reima's long-term goals, and Reima products are already successfully circulating from one child to another. At the beginning of 2024, Reima surveyed the reuse of clothes by its international consumer customers. According to the survey, on average, more than 80% of new Reima outerwear is given or sold for use by another child.
To extend the lifespan of clothes, Reima offers an easy-to-use repair kit. In Finland, Reima also helps consumers to have their clothes mended through Menddie.com and sell their used clothes through Emmystore.com. In addition, in 2023, Reima carried out a pilot project with fiber producer Infinited Fiber, which resulted in a successful test batch: the world's first commercial children's garment containing Infinna™ regenerated fiber. The fiber is made from textile waste in Finland.
You can read more about Reima's sustainability work in 2023 in the sustainability report published on Reima's company page.