Reima opens Second hand online store
Reima brings used Reima clothes to its own online store in Finland. The long-awaited service is made possible by Reima's new partner Ninyes.
Reima, the leading Finnish kids-only active wear brand is known for high quality that lasts from generation to generation. Reima's 80th anniversary celebration will now culminate in a new effort in the field of circular textile economy, when Reima opens the “Reima Second hand” online store.
The service is enabled by Reima's new partner Ninyes, who are a Finnish second-hand clothing trade expert and rapidly growing internationally.
"It's great that with Ninyes, we can now offer users a new life for their Reima treasures through our own online store. This partnership also opens a brand new, long-awaited opportunity for all our customers to purchase both used and new Reima products at the same time! We believe this service will make it easier for busy parents to make greener choices," says Johanna Sarviharju, Reima's Chief Experience Officer.
"The goal must be that no clothes that have been used less remain in closets. Therefore, the recycling side of the service has been developed to be as easy and fast as possible. Simultaneously, we want buying second-hand clothes to be as reliable and easy as buying new ones, so all Reima second-hand products have been pre-checked, cleaned and have full return rights," says Elina Niinistö, CEO of Ninyes.
Reima Second hand store is now first opening in Finland. To enable even more Reima products to be resold and reused, Reima and Ninyes look forward to extending the cooperation to other markets later in 2025.
How Reima Second hand works
Consumers in Finland can send their resellable Reima clothes to Ninyes. Ninyes sets the prices, photographs and sell the goods in Reima Second hand online store. Ninyes will refund a gift card worth either 70% or 50% of the garment’s estimated selling price. Sellers won’t have to wait for the products to be sold but will receive their gift card within two weeks and can use it to buy both new Reima products and Reima Second-hand treasures.